Heineken: The Jigsaw
Bringing football fans together for the game
70% of men nowadays watch the UEFA Champions league games by themselves.
Heineken wanted to inspire them to enjoy the match together again.
Knowing that football fans will need extra motivation to leave their homes, we created The Jigsaw — an ambient outdoor installation consisting of a screen connected to 80 chairs with motion sensors.
Whenever a seat is taken it turns on the corresponding square of the screen. In order to complete the picture and enjoy the match people had to invite their friends or even random passers-by and fill all seats.
Awards & recognition
Ad Black Sea 2017Gold, Ambient
FARA 2016Gold, One-to-one communication
FARA 2016Gold, Ambient
FARA 2016Gold, Events
FARA 2016Silver, Product Campaigns
iab MIXX Awards 2016Branded Content
iab MIXX Awards 2016Brave