Bringing football fans together for the game Bringing football fans together for the game

Year

2016

Services

Crafting technology

Client

Heineken

Recognition

Ad Black Sea 2017: Gold, Ambient
FARA 2016: Gold, One-to-one communication
FARA 2016: Gold, Ambient
FARA 2016: Gold, Events
FARA 2016: Silver, Product Campaigns
iab MIXX Awards 2016: Branded Content
iab MIXX Awards 2016: Brave

Situation

70% of men nowadays watch the UEFA Champions league games by themselves.

Heineken wanted to inspire them to enjoy the match together again.

Knowing that football fans will need extra motivation to leave their homes, we created The Jigsaw — an ambient outdoor installation with a screen connected to 80 chairs with motion sensors.

Whenever a seat is taken it turns on the corresponding square of the screen. To complete the picture and enjoy the match, people had to invite their friends or even random passers-by and fill all seats.