Heineken: The Jigsaw

Bringing football fans together for the game

Situation

70% of men nowadays watch the UEFA Champions league games by themselves.

Heineken wanted to inspire them to enjoy the match together again.

Idea

Knowing that football fans will need extra motivation to leave their homes, we created The Jigsaw — an ambient outdoor installation consisting of a screen connected to 80 chairs with motion sensors.

Whenever a seat is taken it turns on the corresponding square of the screen. In order to complete the picture and enjoy the match people had to invite their friends or even random passers-by and fill all seats.

Awards & recognition

  • Ad Black Sea 2017
    Gold, Ambient
  • FARA 2016
    Gold, One-to-one communication
  • FARA 2016
    Gold, Ambient
  • FARA 2016
    Gold, Events
  • FARA 2016
    Silver, Product Campaigns
  • iab MIXX Awards 2016
    Branded Content
  • iab MIXX Awards 2016
    Brave