In 2016 VISA developed a new initiative called “Our Money” which has the objective of including financial studies in the curriculum of secondary schools in Bulgaria.
Our task was to spread the word and differentiate this programme from other similar initiatives by showing a new understandable side of the subject.
Young people don’t find the finance topic interesting — conversations about it always seem rather pragmatic and boring.
Teenagers are keen on fashion, love to buy and possess fashionable
items, and always strive to be cooler. However, they’re too young to earn money
and therefore often depend on their parents to buy them the things they want.
That’s why we created a cool new fashion brand that suits the pocket of any teenager.