Even though Lidl supports different festivals and artistic events it is still not perceived as a brand close to the ideas and the world of contemporary urban people.
To show that Lidl can have a meaningful presence during the Bulgarian design festival One Design Week.
That’s why Lidl took part in the festival by addressing an ongoing issue in Bulgaria — lack of quality literature about design.
We created Design Bookery — a travelling library with more than 150 books on design from leading international publishing houses.
An old cargo container was turned into a comfortable reading-room that graced the streets of Sofia and Plovdiv.
Visitors could look at iconic titles from the fields of graphic, product and web design, illustration, and typography.
All titles were selected by Bulgarian professionals who were presented in the programme-newspaper of Design Bookery.