Champions League matches are blockbuster spectacles, best enjoyed with friends.
But still 72% of men in Bulgaria watch them at home. Alone.
It was up to Heineken to save match night.
We decided to create a symbol everyone would recognise. And raise it in the sky above the city before crucial Champions League games.
Something which would serve as a reminder to football fans, that it’s never too late to go out and save match night.