Nowadays, most young men watch football matches alone at home.
Organising a match night with friends seems to be a difficult challenge for them.
Texting makes it easy to turn down a match night invitation.
But it’s harder when you get a phone call.
We created an exclusive match zone, which put people to the test. Positioned at the center of Sofia, it attracted the attention of fans and passersby. But the only way to unlock it, was to call two friends and convince them to come and watch the game with you.