To turn Heineken’s new star can into a can everyone wants to be seen with.
Only Heineken’s new can can activate The New Star photo installation, taking 360-degree GIF images for visitors.
Our Image Recognition Camera software will detect the Heineken star.
30 synchronised Sony Cameras will activate in the same time and take a photo from all angles. You will have 3 seconds to get ready.
Make a face, jump in the air or do whatever you feel like, and the cameras will capture it from all angles.
Another custom-developed software will stitch together the photos from all camers and will generate your 360-degree photo.
Find your GIF on NEWSTAR.BG and share it with your friends.
In 3 weeks, in 3 cities (Sofia, Plovdiv and Varna), The New Star generated:
1 482 GIF images.
132 519 visitors on NewStar.bg
1:46 minutes spent on NewStar.bg on average.
Silver, FARA 2014
Out of Home, Ambient
Innovative Use of Digital Media