In the end of 2017, Canon Central & Eastern Europe wanted to present Creative Park — a digital platform, allowing anyone to print out and assemble paper models of animals, cars, moving toys, planets, buildings… you name it. To reach the main target — parents of young children, we had to show them how Creative Park can help them in their daily life.
Nowadays, surrounded by various forms of entertainment, kids lose interest in their toys much faster. Financially, this makes it hard for most parents to meet their kids’ insatiable need for new toys and games.
With Creative Park’s paper models, parents don’t need to buy a new toy every day, they can just print it.
In December 2017, the campaign “Endless Toys” launched in the CEE region.
The creative campaign guidelines we created consisted of visual assets, video content and tactics for various BTL and experiential executions, which all markets adapted locally and used as inspiration.