Teaming up with PulmonX at ERS
Visualising respiratory innovation through design and technology
PulmonX is a medical company specialising in respiratory medicine with a clear mission: helping patients breathe easier, do more, and enjoy life. To help PulmonX establish an impressive presence at ERS — an annual event that gathers the world's respiratory experts in Milan — we created an interactive booth combining product features, design, and educational functions. The booth is made of transparent polypropylene and surrounded by metal frames that replicate the design of PulmonX’s most innovative product — the Zephyr Valve. The booth is connected to a quiz stand, and after each successful quiz completion, the entire structure comes to life.