For one unforgettable weekend, the heart of Sofia echoed with the thunder of F1 engines and the energy of Red Bull Showrun—the global spectacle that brings Formula 1 straight to the city streets.

And we’re glad to say—we’re the ones to "blame" for it.

For the production of this edition of Red Bull Showrun, our team spent eight months planning and coordinating a team of 300 people to construct the event’s complex infrastructure. The goal? Turn Sofia’s central streets into a thrilling arena for high-speed showmanship. And despite sealing off central Sofia with over 2,000 water barriers and 3,000 meters of fencing, the excitement was too high for anyone to mind—over 40,000 people came to feel the roar of Red Bull's iconic F1 cars and experience the energy of the racetrack.

From quiet early morning testing to full-throttle showtime, we handled it all so the city could experience something it had never seen before: Formula 1, live, loud, and local.