Digital
Digital
Performance
Performance
Lead
Lead

Next DC is looking for a Digital Performance Lead to own paid media and CRM strategy for our clients, from planning to results. We’re looking for someone who works at the intersection of strategy, creativity and performance, and knows that the best campaigns need all three. You’ll work with international and local brands, alongside a team of ambitious professionals, on campaigns with real budgets behind them. The position is open for our Sofia, Bulgaria office. Next DC is looking for a Digital Performance Lead to own paid media and CRM strategy for our clients, from planning to results. We’re looking for someone who works at the intersection of strategy, creativity and performance, and knows that the best campaigns need all three. You’ll work with international and local brands, alongside a team of ambitious professionals, on campaigns with real budgets behind them. The position is open for our Sofia, Bulgaria office.

Next DC is a creative agency working on the verge of advertising and information technology. We are building progressive web applications, complex acquisition platforms, immersive experiences bringing the digital and the analogue world closer together for international clients like

Miro, Ingenico, Wacom, PulmonX, WWF, A1, Renault, Carlsberg, and others. Every project we work on gives us the opportunity to learn something new, try new technologies, and collaborate with some of the best from various industries around the globe.

What are we looking for:

  • 4+ years in performance marketing, in an agency or in-house, with budgets you personally planned and optimized;
  • Hands-on experience across Meta, Google, LinkedIn and TikTok Ads, plus GA4;
  • Experience running CRM and email programs in a platform like HubSpot, Klaviyo, Salesforce Marketing Cloud or Mailchimp;
  • Strong grasp of tracking and measurement: events, conversions, attribution, and what the numbers actually mean for a campaign;
  • Ability to explain to a client why the numbers moved and what you’re doing about it;
  • A creative instinct backed by numbers: you can judge an idea, shape it, and explain what will make it work;
  • Genuine curiosity about new platforms, formats and ad products, and the judgment to tell a real shift from noise;
  • Fluent Bulgarian and English.

In addition, we would appreciate experience with GTM and conversions API setup, CRO and A/B testing, marketing automation, and work in fintech or other regulated industries.

Some of the candidate's responsibilities:

  • Build and run performance media strategies across paid social and search: audiences, budgets, funnel, KPIs, and the reasoning behind them;
  • Turn campaign data into decisions and into reporting clients actually understand;
  • Work with creative teams from the brief onwards, so ideas are built to perform and not fixed in media afterwards;
  • Own CRM and lifecycle programs: segmentation, automation flows, newsletters, and the performance behind them;
  • Write and shape email content together with copy and design, then test what works;
  • Define tracking and measurement requirements for campaigns and landing pages, and work with our dev team to get them right;
  • Brief and review landing pages with a performance lens: structure, tracking, conversion;
  • Set the direction our campaign specialist works towards and keep the quality bar high;
  • Work with account teams and clients to connect media goals to business goals;
  • Present strategies and results to local and international clients;

Our perks:

  • +1 day of paid leave for your birthday, +5 days of paid leave for Christmas.
  • Access to a Free MultiSport card.
  • Free Premium private health & life insurance.
  • A welcoming and dog-friendly office located in the heart of Sofia.
  • Creative and collaborative working environment.

To sum up

You’ll be working on a variety of exciting and innovative projects with a team of talented and enthusiastic people. One thing we can say for sure: your day at work will never be boring. To apply for this position, send your CV to careers@next-dc.com. Don’t forget to tell us a little bit about yourself, your experience and what motivates you.

apply now