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Say It with Collective
Back to WORKS
Say It with Collective
Say It with Collective
Say It with Collective
2022
Design and Production, Strategy
Launch of the online store of Collective — a house of brands offering products from leading retail brands.
What does your outfit say about you?
Creative Execution
We teamed up with photographer Zlatimir Arakliev and stylist Ivan Tsutsumanov and asked them to “dress” popular phrases used by the target in outfits picked from Collective’s latest selection.
Campaign Distribution
As our main objective was to raise awareness of the official launch of Collective’s online store, we planned, produced, and executed a holistic digital campaign including various channels focused on visibility, reach & traffic — such as Rich media display within local premium publishers, PR articles, Programmatic Display & Video and Social media.
Results
Premium display & Programmatic reach: 1 627 925
Social reach: 902 300
YouTube reach: 170 164
Google Display Network reach: 519 470
YouTube views: 608 000
Total Clicks: 64 792
Website Users: ↑ 290%
Website New users: ↑ 312%
Website Organic traffic: ↑ 25,60%
Website Direct traffic: ↑ 69%
Unique transactions: ↑ 11%
Social Media Traffic & Purchase dedicated campaign ROI: 343%
*Compared to the same period before the campaign