AN INFINITE SPACE FOR THE NEW RENAULT CLIO AN INFINITE SPACE FOR THE NEW RENAULT CLIO

Task

In 2019, we had to introduce the new Renault CLIO to the Bulgarian market, making an impression on journalists and influencers at an exclusive private event and reaching and inspiring end consumers. We aimed to make a lasting impact, showcasing the vehicle's exterior evolution and its improved interior redesign at an exclusive private event.

Idea

The iconic model has gone through an exterior evolution, but the real change lies inside. Its completely redesigned, spacious interior inspired us to create a room, big enough to present it in —
 an infinite one.

We created the first infinity room in Bulgaria and placed the new Renault CLIO in its centre. This way, we gave visitors the impression of infinite space and provided them with a place to get inspired, experience the car and capture the photo opportunities.

The room was first unveiled at Renault’s fleet event in front of influencers and journalists.

After positive reactions, it was moved to a pop-up space in Sofia Ring Mall for 3 weeks during the year’s busiest period — the Christmas holidays.