Amstel Safe

Liberating professionals from their phones

Challenge

To encourage keen professionals to make most of their free time with Amstel.

Insight

Smartphones keep people connected to work no matter where they are.

Idea

To help professionals look away from the screens, we created Amstel Safe – wardrobes for mobile phones in bars. People who lock their phones, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted.

Awards & recognition

  • FARA 2013
    Gold, Product Campaign
  • FARA 2013
    Gold, One-to-One Communication
  • FARA 2013
    Gold, Ambient Campaign