Liberating professionals from their phones
To encourage keen professionals to make most of their free time with Amstel.
Smartphones keep people connected to work no matter where they are.
To help professionals look away from the screens, we created Amstel Safe – wardrobes for mobile phones in bars. People who lock their phones, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted.
Awards & recognition
FARA 2013Gold, Product Campaign
FARA 2013Gold, One-to-One Communication
FARA 2013Gold, Ambient Campaign