An advertising installation that asks you to do: nothing
Relaunch Amstel on the Bulgarian market as the beer for keen professionals and their leisure time.
Keen professionals can’t take a proper break even after work – they stay connected to the office or are in a constant rush.
Push the button
Don’t move, sensors
capture your every move
After 3 minutes the
bell will ring
That’s it, you get
an Amstel Beer!
“All we can say is that if we were Kit Kat, we’d be pretty pissed that we didn’t do this first.”
“A seeming Homer Simpson dream machine”
Awards & recognition
FARA 2013Gold, Product Campaign
FARA 2013Gold, One-to-One Communication
FARA 2013Gold, Ambient Campaign