George Yanakiev and Alexander Antonov from NEXT-DC have won the Young Lions Bulgaria 2015 Film Competition
We are proud to announce that this year’s winners of Cannes Lions’ Young Lions competition in Bulgaria are part of NEXT-DC — our Head of Digital George Yanakiev and Interactive Director Alexander Antonov.
In June 2015, they will represent Bulgaria at the Cannes Lions International Festival of Creativity, competing against some of the best young advertisers from around the world.
All teams were asked to create a 60-second video promoting Sofia as a City of Film for a limited time — just two days. The main task was to focus the attention of international filmmakers on Sofia’s potential as a place to realise film and television projects. The video had to highlight the possibilities Bulgaria’s capital can offer to filmmakers as bearer of the title UNESCO “World City of Film”.
Finding visual similarity between three of Sofia’s landmarks and the intros of well-know film studios, the team created a series of 3 short videos.
This approach to the brief aimed to quickly capture the audience’s attention with a familiar concept (the beginning of a big studio film) and then introduce Sofia’s landmarks into the picture. Leaving the city in the viewer’s mind as a potential filming location to look into.