LIDL VeloLine
Case Study

The Project

Mountain Biking — one of the most dangerous sports and yet…

One of the least caught on camera.

LIDL asked us to work on their Green Line and undo this justice.

VeloLine.bg

Teaming with ROBOTEV we created an interactive system that records the extreme rides.

A push of a button activates the system and gives the rider a ticket.

LIDL VeloLine

The Cameras

During his ride, four cameras connected with motion sensors capture him and upload the footage on a microsite.

LIDL VeloLine
LIDL VeloLine
LIDL VeloLine
LIDL VeloLine
LIDL VeloLine

The Microsite

Each rider can then find his run on the microsite using the hour on the ticket.

LIDL VeloLine
LIDL VeloLine
LIDL VeloLine

Campaign Video

Results

Website visitors: 11,210

Unique visitors: 9,313

Videos generated: 227

Overall views of the videos: 13,122

Views of the campaign video: 101,529

The campaign was presented on the news of the national television,
on 2 radio stations, and in over 25 online publications