Can We Travel Without Moving?
DIGITAL|K is a conference organized by Economedia and Capital presenting to Bulgarian audience the newest trends in digital marketing and technologies. In the first part of the campaign our goal was to announce the event and highlight the importance of digital communications. Our message stressed on the presence of such media in everyday life and on the fact that digital tools are already a notable part of the all business and social models.
Since digital technologies save thousands of kilometers and resources to brands, we created an advertising campaign revolving around the concept of bending of space and time. To prove our concept we developed an offline and online campaign using nonstandard channels.
Part of the campaign was DIGITAL|KM – a microsite calculating the physical distance passed by links online. To do that, the microsite takes into account the kilometers between the sender and the receiver of the link, and the kilometers of every view generated in social networks. The goal for the users was to pass the most kilometers. The winners got invitations for DIGITAL|K.