The Beer Snatch
Desperados is more than a beer. It is beer flavored with tequila perfect for the start of a party.
The Desperados campaign was called The Beer Snatch. To find the wild side of the party, we organized several secret events.
To attract guests we used Facebook advertising and WOM telling people that a truck of Desperados has been snatched. Coming to the Desperados Facebook page people could see a map revealing the location of the load of the truck.
In different abandoned warehouses people could come and enjoy Desperados for free, music and different activities.