We just launched our latest interactive billboard for Heineken entitled Excellence Is In The Detail. When it comes to quality, Heineken has always been a maximalist brand. That's why we created one of the largest beer bottle caps in the world.
The Date Place is a digital installation bringing interactivity into the offline space while still preserving the chance to surprise your date in a special, romantic way.
The Date is a part of Heineken's The Legends series that builds Heineken brand essence by showing legendary behavior and personifying the man of the world.